Est. 1887 · Swiss Made
Time Is
Art
Each Aurum timepiece is a testament to over a century of Swiss horological mastery — crafted for those who understand that true luxury cannot be rushed.
The Collection
Masterworks in Time
AP-001
Aurum Perpetual
Perpetual calendar with moon phase complication
From CHF 48,000
NT-002
Noir Tourbillon
Flying tourbillon with skeletonized black dial
From CHF 92,000
SC-003
Soleil Chronograph
Column-wheel chronograph, sunburst champagne dial
From CHF 31,500
HM-004
Héritage Minute Repeater
Minute repeater with cathedral gongs, sapphire caseback
From CHF 145,000
The Art of Making
400 Hours.
One Watch.
From the first sketch to the final polish, every Aurum timepiece passes through the hands of our master watchmakers — artisans who have dedicated their lives to the pursuit of horological perfection.
Swiss Movement
Every calibre is assembled by hand in our Geneva atelier, with tolerances measured in microns.
Sapphire Crystal
Anti-reflective sapphire glass rated at 9H hardness — virtually unscratchable, perfectly clear.
In-House Alloys
Our proprietary 18k gold alloy achieves a warmth and depth unmatched by standard compositions.
100-Year Warranty
We stand behind every timepiece with a century-long service commitment passed through generations.
137
Years of Heritage
Voices
Those Who Know
“The Aurum Perpetual is not merely a watch — it is a philosophical statement about the nature of time itself.”
Lord James Ashworth
Collector, London
“I have owned timepieces from every major maison. Nothing compares to the finishing quality Aurum achieves at this price point.”
Isabelle Fontaine
Horological Journalist, Geneva
“Three generations of my family have worn Aurum watches. The century warranty is not marketing — it is a promise they keep.”
Hiroshi Tanaka
Industrialist, Tokyo
Private Enquiry
Begin Your Journey
Our private client advisors are available to guide you through our collections and bespoke commission process.
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